Hungarian perfumer Natália Nyárádi sniffs a fragrance sample, wearing a white blouse and gold earrings, against a light background.

I am Natalia Nyaradi, Hungarian perfumer and fragrance creator.

For me, fragrance is the most personal form of art—able to evoke emotions and tell stories all at once.

After several years of gaining international experience, I returned to Hungary in 2025 to establish myself as a creative perfumer. I believe that global knowledge must find its place in a local context, spoken in one’s own language, shaped by one’s own culture. Today, I work full-time as the in-house perfumer for Eau de Tihany while also pursuing independent fragrance projects.

There’s no set path, and I’m not looking for one. I believe lasting creations are born from those who dare to dive into the unknown. I strive to craft fragrances that resonate emotionally with their wearer. As a Hungarian perfumer, it is my personal mission to create at home and contribute to the revival of local perfume culture with knowledge, sensitivity, and a commitment to timeless values.

About me
Perfumer Natália Nyárádi in a white blouse, holding one of her own perfume creations.

My philosophy

“Becoming a perfumer is not a moment, it’s a long and evolving journey.”

A woman dressed in a light blue blazer and white shirt is holding a matchstick near her face, with various small bottles and matches on the table in front of her.

A journey shaped by experience and continuous learning, where renewal is essential both as a person and as a creator. I believe that anyone walking this path needs more than technical knowledge, they need an inner compass to guide them.

To me, fragrance creation is not improvisation but a mindset. I always begin with a clear concept - the inner “DNA” of the scent - and build the composition around it, focusing on the relationships between ingredients. A well-crafted perfume is like a well-written novel: no empty chapters, just a story that unfolds with purpose and clarity. This is where perfumery becomes true architectural work.

Working in an industrial setting taught me the value of discipline and precision. But as a creator, I am not driven by market expectations, my focus is on crafting the best possible fragrance, guided by honesty, conviction, and a deep sense of values. This mindset shapes everything I do.

Being a perfumer requires humility. Each project is a new world, and my role is to listen, ask questions, and adapt. Only through this approach can truly personal, high-quality fragrances be created, scents that are not only beautiful, but honest as well.

My work

The work of a perfumer is both science and art. Behind every fragrance composition lies a deliberate structure, strict professional standards, and deep personal presence. My goal is always to create more than just a sensory experience, each scent should tell a story that resonates.

Services

  • A scent that is entirely yours, a bespoke perfume without compromise. Fragrance is far more than a pleasant aroma; it is one of the most intimate forms of self-expression, a way to reveal your innermost essence. The Signature Perfume Creation is a fully personalized experience where the final composition is perfected exclusively for your skin. This exclusive service offers a unique dialogue between perfumer and wearer, resulting in a fragrance that is truly one of a kind and unrepeatable.

  • Custom scent design for perfume, design, and lifestyle brands. A fragrance is more than an aesthetic detail, it is a language of its own, a sensory expression of everything a brand stands for. My goal is to create a distinctive, lasting scent that seamlessly aligns with your brand’s identity, whether in the form of a perfume, candle, or ambient scent. A scent that doesn’t merely accompany, but defines and enhances the experience, making it unforgettable.

  • Tailored scent design for brands and private clients, fragrance crafted to match the unique atmosphere of a space. A space is defined by many elements, but it’s often the scent that leaves the most lasting impression. A well-crafted fragrance doesn’t just accompany the environment, it elevates it, highlights its character, and makes the experience unforgettable. Whether it's a boutique, hotel, or a private residence, my goal is to create a scent that reflects the distinctiveness and style of the space. The final fragrance format is always adapted to its intended purpose, from ambient diffusers and textile sprays to bath and body care products.

  • Tailored professional guidance for individuals, businesses, and those exploring the world of perfumery. Navigating the fragrance industry can be just as complex as perfume creation itself. My consultation services are designed for clients seeking expert insight, whether they’re building a brand, launching a creative project, or refining their professional direction. Drawing on my international experience and technical background, I offer practical, personalized support to help clarify decisions and move confidently forward.

  • Exploring fragrance history, the perfume industry, and the psychology of scent. The world of scent goes far beyond the everyday experience of wearing perfume. Its history, emotional influence, and industrial complexity form a rich, multilayered field worthy of deeper exploration. My lectures and events are designed to offer insight into this fascinating universe, whether through professional talks, corporate training sessions, or scent-based cultural experiences. Each program is fully tailored to the specific context, audience, and occasion.

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I believe in the power of mutually enriching collaborations. If you're working on a fragrance-related project and are looking for a creative partner or expert collaborator, feel free to get in touch.

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